Privacy Policy
Effective Date: [Insert Date]
Better Than Good (BTG) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how BTG its parent company, "BTG Options," its affiliates and subsidiaries (collectively "Better Than Good," "we," "our," or "us") collect, use, transfer, disclose, and safeguard your information when you visit our website and when you engage in our executive coaching services.
1. General Website Privacy Policy This section applies to all visitors to the BTG website.
1.1 Information We Collect
When you visit our site, we may collect the following types of information:
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Voluntarily Provided Information:
Such as your name, email address, phone number, or other contact details when you fill out a form, sign up for services, or contact us directly. -
Automatically Collected Information:
Through the use of cookies, analytics tools, and server logs, we may collect:-
IP address
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Browser type
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Device type
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Pages visited and time spent on our site
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Referring website
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1.2 Cookies and Tracking Technologies
BTG uses cookies and similar technologies to improve site performance and enhance user experience.
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Essential Cookies: Required for basic website functionality.
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Analytics Cookies: Help us understand how visitors interact with the site.
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Preference Cookies: Store your choices, such as language and region.
You can control or disable cookies through your browser settings. Disabling cookies may limit some functionality of the site.
1.3 How We Use Website Visitor Data
Your data may be used to:
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Provide and improve our services
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Communicate with you when you request information
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Analyze site traffic and user behavior
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Comply with legal obligations
We do not sell, rent, or share your personal data with third parties for marketing purposes.
1.4 Data Protection and Legal Compliance
BTG complies with applicable data privacy laws, including:
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General Data Protection Regulation (GDPR) – for visitors in the European Economic Area
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California Consumer Privacy Act (CCPA) – for California residents
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Other relevant U.S. and international privacy standards
We apply appropriate administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction.
2. Executive Coaching Privacy Policy - This section applies only to individuals engaging in coaching services with BTG.
2.1 Confidentiality of Coaching Sessions
We take your trust seriously. Conversations during executive coaching sessions are confidential and not disclosed to anyone outside BTG unless:
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Required by law (e.g., subpoena, court order)
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Necessary to prevent harm to you or others
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There is suspicion of abuse or neglect
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You give us written permission to share your information
2.2 Disclaimer on Coaching Services
BTG provides executive and leadership coaching services only.
Important: BTG does not offer licensed professional counseling, therapy, or mental health care services. Our coaches are not acting as licensed therapists or medical professionals.
We are happy to refer clients to licensed providers upon request.
2.3 Coaching Client Data
For coaching purposes, BTG may collect:
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Name and contact information
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Professional background and goals
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Coaching session notes (if agreed upon)
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Feedback and assessment results
This information is used exclusively to provide coaching services and support your development goals. It is stored securely and is not used for marketing or shared with third parties.
2.4 Data Retention (Coaching Clients)
We retain coaching-related information for up to two years after the completion of services unless longer retention is required by law.
3. Your Rights and Choices
You have the right to:
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Access, correct, or delete your personal data
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Opt out of receiving non-essential communications
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Withdraw consent at any time
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File a complaint with a supervisory authority if you believe your data rights are violated
To exercise these rights, please contact us using the information below.
4. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.
All updates will be posted on this page with a revised effective date.
5. Contact Information
If you have questions about this policy or your personal data, contact us:
BTG Solutions
📍 120 Waterfront Street, Suite 420 #2446
National Harbor, MD 20745
📞 202-394-5796
